Who We Are

Anikó Woods, founder of S3 Consulting, specialising in marketing, business growth, and AI training.

Anikó Woods

Founder & Lead Consultant

Anikó is a Canadian-Hungarian digital strategist, writer, and AI specialist who swapped Toronto traffic for Hungarian bureaucracy. As the founder of S3 Consulting, she helps entrepreneurs and small businesses grow through smarter marketing, business development, and AI-powered solutions.

She's also the creator of HOW TO HUNGARY: Budapest & Beyond a bestselling guide and community that turns bureaucratic chaos into clarity for newcomers, expats, and property buyers. With a background spanning smart tech, AV, gaming, and IoT, Anikó thrives at the intersection of technology and storytelling- always with a touch of humour (and sometimes wine).

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Tara Siddons-Deighton

Tara Siddons-Deighton

Associate Consultant – Growth Strategy

Tara partners with S3 Consulting on select projects, bringing her expertise in business development and market growth. With international experience across multiple industries, she adds valuable perspective and support when needed.

Proven track record of delivering high-impact strategies and solutions to optimise revenue growth, market positioning, and customer acquisition.

Her international experience has equipped her with a deep cultural understanding and adaptability to work effectively across diverse environments.

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